In the digital world, people can do any job easily and in less time through online and digital devices. Mostly computer technology is used for all this and almost you will know that it is an electronic machine so most of the functions have gone digital.for example shoppingmalls,Business,Government,Personal Use,Digital Marketing,Study, engineering,Medical etc. computers are used in many ways on the fields. It is easy to do any kind of advertising and digital marketing online. So today we will get some information about how online marketing can be done through digital platform and what are the benefits of it? Before this, we will get some information about what is marketing? So that you can easily understand about digital marketing. Any type of product is advertisements (Banners and leaflets are printed then distributed to the public) or campaigning by a salesman,who informs the customer about the quality and quantity of the item and attracts them to make a purchase.
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| Digital Marketing - Digital |
Digital Marketing
Digital marketing is utilizes internet and online based digital technologies - Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Such as desktop computers,Laptops,Tablets, Mobile phones and other digital media and platforms to promote products and services. If you have noticed on TV and smartphones, sometimes ads of branded companies are shown for 1-3 minutes, like new mobiles, Laptops, LEDs, HeadPhones, Bluetooth, Speaker, Music Instrument, Fans, AC etc.Those advertisements are done by the owner of the products.
Type of Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Viral Marketing
- Mobile Marketing
- Email Marketing
- Content Marketing
- Radio-TV Ads
- SEO (Search Engine Optimization)
1. Social Media Marketing
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| Social Media Marketing - Digital |
Digital marketing on social media can be done in two ways using digital platforms like Facebook, Instagram, Pinterest, Twitter. You will need to create an account to advertise the brand on this social media application. Facebook, Instagram and YouTube are the best digital marketing option for beginners. Because simply posters, photos and videos are created and uploaded, in which there is no need to do physical campaign.If you want to grow your business quickly, you can create a page on Facebook/Instagram and do digital marketing which helps to promote the brand and prefered by their target audience. Similarly, online Digital marketing can also be done on YouTube, in which video ie content has to be created and uploaded on the channel.
Promoting Advertise means boosting your post so more people can see and know it. For example, when a product is promoted through YouTube or Facebook/Instagram, the ad appears on the screen when people watch post and video or online shopping.(Payment has to be made while promoting in which the plan has to be selected according to the area and audience.)
2. Influencer Marketing
Influencer marketing is the best option for digital marketing. They can advertise the brand well but it has some disadvantages. Sponsored with an influencer for digital marketing, they promote the brand on a social media account or YouTube channel and their fans are attracted to those products. But,It all depends on what kind of influencer you've chosen.
Type of influencer marketing
- Social Media Take Over
- Gift,Unboxing and Review
- Brand Ambassador Programs
- Guest Blogging
- Affiliate Marketing
2.1 Social Media TakeOver
Digital marketing through social media networks is done in two ways.1) Posting online with banner photos, videos or posters with specific information on Facebook, Instagram, Pinterest and Twitter. 2) Marketing on Social Media Networks by Influencers, In which the company asks the influencer to promote the brand to increase the business.
2.2 Gift,Unboxing and Review
Technology has increased in this era that a large number of digital devices are used more.Because people order online on commercial sites like Amazon, Flipkart, myantra etc. to buy any kind of goods. But before that he does a Google search about the products or goes to YouTube and checks its unboxing and review. Details of each type of product are given on it by the influencer and for that the brand owner sponsors them. So that both business growth and digital marketing are done. But it all depends on what kind of influencer you've chosen.
2.3 Brand Ambassador Programs
A brand ambassador is a person who is employed by an organization or company to represent a brand in a positive light,and by doing so help to increase brand ambassador and sales.
2.4 Guest Blogging
You may be surprised to know that the solution to a large number of problems in the digital world is found online on Google, and all this possible by bloggers. Blogging is used for content marketing,but the brand can be promoted through a direct blogger, which makes digital marketing less expensive. Because bloggers post articles and digital designs with creative ideas on blog.
2.5 Affiliate Marketing
E-commerce sites like Amazon, Flipkart, Myantra etc. on which you will often shop online.In which A to Z products are online product marketing,Affiliate marketing is advertised by influencers to sell products. So that business grows and people buy products. But business men may have to make some investment for all this.
3. Viral Marketing
It used to be very difficult to market a brand but now it can be done easily due to the development of technology. In this world of internet, there are many digital platforms that can make you a successful person soon. For example tik tok and PUBG game mobile apps about which there will be almost know information. A few months ago it went so viral that some people were making negative or even positive comments. But there are many things to learn that are appropriate for digital marketing, because the thing that people like the most goes viral on digital platforms. So there are some things to keep in mind which are as follows.
Type of Viral Marketing
- Emotional
- Incentivized
- Engineered
- Lucky
- Pass-Along
- Buzz Viral Marketing
As mentioned above, if a video or poster goes viral on any social media network, there is a definite reason. People check the quality and quantity of an item before they see it, so something effective has to be done to attract the public to the item. Only then will this content be share on social media so that more people will join the campaign.
4. Mobile Marketing
Smart phones in which mobile applications like WhatsApp, Telegram, Skype, Hangouts, Messages etc. are installed, then something has to be done. It can also be shared by typing a message in the same way that digital marketing is done on a social media network. Photos, PDFs, Docs, videos and short articles are shared with people through WhatsApp Messenger and digital marketing can also be done through simple local SMS and MMS messages.
5. Email Marketing
If you are listening to email marketing for the first time, then let me tell you that spam and highlight emails come in the inbox, which are sent to the customer to do email marketing to benefit the business. In which information like photo and digital design is sent by email so that the public can navigate their site to know more. For that you will need to create a business account which can be used for digital marketing through email or Direct email can also be done from the website in which no business account has to be created.
6. Content Marketing
You must be aware that in the digital world, a large number of people search for solutions to their problems online on Google or YouTube. But do you know where that data comes from?When you search by typing any keyword, Google quickly shows the articles written on the website and blog related to the keyword. For this, a good content will have to be created, in which all kinds of information have been given, which anyone can be attracted to see. Content marketing can be done in many ways, but mostly use blogs and YouTube channels.
7. Radio-TV Ads
While watching TV at home, you must have seen that advertisements are shown on the channel for 1-5 minutes in the break. Such as Computer,Games,Mobile apps,Bluetooth,HeadPhones,Speaker,Television etc and all these products are marketed through the celebrity or brand ambassador and And live broadcast audio on the radio.
8. SEO (Search Engine Optimization)
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| Search engines optimization - Digital |
If you want to do digital marketing, then the knowledge of search engine optimization is as important as it is about computers. Through this campaigning is done on the digital platform, so that content reaches the people and gets impressed on seeing it. If you have read the above given topic then you will understand easily. If you have read the above given topic then you will understand easily,Because SEO is used for Viral Marketing, Mobile Marketing, Content Marketing, Social Media Marketing and Email Marketing. Now the question will be in your mind that How can it be done with SEO? The competition of marketing has increased in the digital world, so if you want to do something different from others you have to do something unique. For that you have to follow some of the below mentioned type.
SEO : Search engine optimization is the process of improving the quality and quantity of websites traffic to a website or a web page from search engine.
Type of SEO (Search Engine Optimization)
- On-Site optimization
- Mobile friendlies
- User experience
- Search accessibility
- Content and Design
- Social Media
- Link profile
- Keyword research
- Speed
- Local optimization
SEO consider how search engines work, When you search for something on Google or YouTube, first you have to type some keywords in the search box, then it shows videos and other content related to the keywords. All these content creators upload content to websites, blogs and YouTube using SEO, which researches keywords searched on Google and shows articles, videos, other content related to it. Most of the content/design, mobile-friendly, social media and link profiles and keyword research are created content is keep in mind, so that your advertise is show as they search and people visit the link to learn more about it.
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